Question

What strategy would you suggest to Balsara to introduce its toothpaste in the market​

Answer 1

Toothpaste is an essential product consumers cannot do without. For more established brands, selling toothpaste products is relatively easy. However, if you wish to launch new toothpaste into the market or want to increase sales of a relatively new product, you must undertake some rigorous but strategic marketing. There are several techniques and tools that can help you market effectively, but you have to be purposeful in your strategy and evaluate how the marketing initiatives will enhance the credibility for your brand and influence potential customers.