what things to keep in mind while purchasing shares
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It depends. If you are an investor, the parameters are different, if you are trading its different.
Even in investing and trading there are further subdivisions. So, its really a very general question for which the answer could not be specified.
However, for investing you can start off by looking at the financial ratios such as Debt to equity Ratio, Promoter Stake, etc.
Along with that you can check out the management. You could also reasearch on any of the major legal cases against them, if any.
Management’s commentary would help you understand what kind of people are handling the company.
Hope this helps.
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keep in mind the profit appropriations and reputation of the company.
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