Question

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent? answer?

Answer 1

Google Brand Lift measures brand metrics along the marketing funnel like brand consideration or purchase intent.

The success of your marketing campaign depends on parameters like brand awareness, ad recall and customer consideration.

Google Brand Lift provides you real time statistics which can be broken down into demographics, frequency etc.

This will help you to optimise your online marketing campaign.

Answer 2

The correct answer is:

Google Brand Lift

Source and explanation:

https://www.certificationanswers.com/en/what-tool-measures-brand-metrics-along-the-marketing-funnel-like-brand-consideration-or-purchase-intent/