what us big data and how it us usefull
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Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. ... Big Data helps the organizations to create new growth opportunities and entirely new categories of companies that can combine and analyze industry data.
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The use of big data allows businesses to observe various customer related patterns and trends. Observing customer behaviour is important to trigger loyalty. Big data analytics can help change all business operations.
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