what was the positioning for kellogg's cornflakes at the time of launch
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The Market position of Kellogg's Cornflakes at the time when it was launched was as follows:
- Establishment: Kellogg's Cornflakes were launched in India in the year 1 995. Till this time, several fast-moving breakfasts and food giants were present in India.
- Competition: At the time of the establishment of the brand, the major competition was with the traditional Indian breakfast like parantha, poha, and south Indian cuisine. In addition to this, a lot of many other private brands were present and well established in the breakfast cereal market, like Dr. Oetkar and Marico.
- Market Area: Despite facing such tough competition in the market, Kellogg's cornflakes brand was able to acquire almost half of the market share in the museli section and almost one-tenth of the market share for oats.
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For further information about this brand, Kindly refer to :
https://brainly.in/question/5229626?referrer=searchResults
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