Question

what was the positioning for kellogg's cornflakes at the time of launch​

Answer 1

Answer:

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Answer 2

The Market position of Kellogg's Cornflakes at the time when it was launched was as follows:

• Establishment: Kellogg's Cornflakes were launched in India in the year 1 995. Till this time, several fast-moving breakfasts and food giants were present in India.

• Competition: At the time of the establishment of the brand, the major competition was with the traditional Indian breakfast like parantha, poha, and south Indian cuisine. In addition to this, a lot of many other private brands were present and well established in the breakfast cereal market, like Dr. Oetkar and Marico.
• Market Area: Despite facing such tough competition in the market, Kellogg's cornflakes brand was able to acquire almost half of the market share in the museli section and almost one-tenth of the market share for oats.

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