what was the role of Ishtehar for class 12 history
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Explanation:
During the revolt only few proclamations and 'ishtahars' (notification) were issued by rebel leader to propagate their ideas and persuade people to join the revolt. ... The rebellion was seen as a war in which both Hindus and Muslims were equally to lose or gain. //// here is your answer .now please mark me brainliest.//// ok byeee take care.
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Explanation:
A couple of decades ago, media releasing agencies had it easy. There was only one state-run television channel, a few reputable English and Urdu publications and evening newspapers.
At that time, sales was mainly carried out via faxes or placing material in a drop box. The few salespeople had a basic educational background. Their briefing constituted of going to advertisers and saying “ishtehar chahiye” (need an advertisement). Advertisers didn’t care about these salespeople.
Meeting a media salesperson was a waste of time. It was a routine: a shabbily-dressed person enters the room and asks for an advertisement.
If the advertiser turned their request down, the salespeople would find their way around the issue, fuelling their perception as persona non grata.
Media sales weren’t a covetable career. Parents preferred for their children to become a doctor, engineer or a chartered accountant or to do a MBA. There was no growth in media sales and it wasn’t professionally managed either.
In the late 1980s, advertising agencies were introduced to the concept of GRPS. The term was unknown in Pakistan until advertising agencies with foreign affiliations started sending their executives for training on how to utilise the electronic media. When the first private television channel Network Television Marketing (NTM) was launched in Pakistan, it inducted fresh blood and experienced staff. As an entertainment channel, NTM was an unheard of concept. It cultivated untapped talent, which would have been ignored without it. For the first time, the state-owned channel had real competition.
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