What was the Shannon-Weaver Model criticized for? How was it changed to address those criticisms?
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Explanation:
The model is taken by some critics as a “misleading misrepresentation of the nature of human communication” as human communication is not mathematical in nature. The Shannon and Weaver model is a linear model of communication that provides a framework for analyzing how messages are sent and received.
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The Shannon-Weaver Model, sometimes referred to as the Communication Model or the Information Theory Model, has come under fire for its narrow concentration on the technical components of communication and disregard for the social, cultural, and psychological dimensions of communication. The changes made were as follows:
- The Transactional Model of Communication was created as a result of the model's expansion and modification to include the social, cultural, and psychological facets of communication in response to these criticisms. This paradigm emphasises the context and connections in which communication occurs and sees it as a dynamic, reciprocal process in which the sender and receiver both actively engage.
- The Transactional Model acknowledges that communication entails not only the transfer of information but also the recipient's interpretation and assessment of it, as well as the recipient's feedback and response to the sender.
- Additionally, it recognises that different recipients of the same information may interpret it differently based on their own experiences and viewpoints.
- The Transactional Model offers a more complete and nuanced explanation of the communication process by taking into account the social, cultural, and psychological dimensions of communication.
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