Question

What was the significance of using 'historic figures' and the numerous Indian Gods on the products? Explain.

Answer 1

Answer:

Significance of using 'historic figures' and the numerous Indian gods on the products

Images of Indian Gods and Goddesses regularly appeared on the labels.

It was as if the association with Gods gave divine approval to goods being sold.

The imprinted image of Krishna or Saraswati was also intended to make the manufacture from a foreign land appear somewhat familiar to Indian people.

Like the images of Gods,

Historic Figures of important Personages, of Emperors and Nawabs, adorned advertisement and calendars.

The message very often seemed to say :

If you respect the royal figure, then respect this product,

when the product was being used by the kings, or produced under royal command, its quality could not be questioned.

1. It is important in expanding the markets for product,
2. And in shaping a new consumer culture, They make products appear desirable and necessary,
3. They try to shape the minds of people and create new needs,
4. These labels was needed to make the place of manufacture and the name of the company familiar to the buyer,
5. It was also important as it is also used to represent a mark of quality.

When Indian manufacturers advertised the nationalist message was clear and loud.

If you care for the nation then buy products that Indians produce.

Advertisements became vehicle of the nationalist message of Swadeshi.

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