What were the contributions of le vian to the diamond industry
Answers
Explanation:
Le Vian is known throughout the world as the creators of Chocolate Diamonds and a Red-Carpet favorite with Hollywood Royalty including Madonna, Taylor Swift, Rihanna, Tiffany Haddish, and Jennifer Lopez – the latter of whom is known on occasion to greet her stylist asking “Where’s my Le Vian?” before even saying hello.
Le Vian is at its core a family-owned business. Many LeVian siblings are partners in the company including brothers Larry (Chairman) Eddie (CEO) and Moossa (President) and sisters Liz (Sr. VP Merchandise) and Suzy. (Manager of New Products). Six of the next generation of LeVian’s have joined the firm over the last twenty years: Emanuel, Pamela, Jonathan, Joshua, Jason, and Brandon. The future remains strong with the birth of the six LeVian grandchildren born in the last two years, who the LeVian family hopes will be the next generation to continue their legacy.
LE VIAN: A FAMILY-OWNED BUSINESS THAT KNOWS PHILANTHROPY BONDS FAMILIES
Brothers Eddie, Larry and Moossa
Le Vian’s family-owned jewelry company has a history that dates back to the 15th century. As purveyors of fine jewelry, Le Vian had gained such a reputation that in 1746, the emperor Nadir Shah, one of Persia’s most powerful rulers, chose the LeVian family to safeguard the collection of jewels he had amassed, including the famous Koh-i-Noor diamond, now among the British Crown Jewels in the Tower of London.
Equally as important to this prominent heritage is the family’s long dedication to supporting children’s and medical charities. As a young child CEO Eddie LeVian was struck with various illnesses and he and his family lost a 9-year sibling to cancer. Tragically they recently lost another treasured member of the family to cancer, Rafael Etessami, nephew to Lawrence, Moossa and Eddie.
While battling cancer, Rafael created the Rafa Foundation with his family as a non-profit charity to help cancer patients and their families cope with the everyday struggles of cancer through the creation of a multi-tiered support system. As a three-time cancer survivor who succumbed to the disease in 2018, Rafael had discovered that when cancer strikes, it attacked not only the body but also attacked one’s social and emotional well-being. In 2013, Etessami stated, “Through my battles with cancer, I learned that one of the most effective tools in coping and recovery was a multi-tiered support system which allowed me to heal both emotionally and physically.” During his lifetime, Rafael designed the Le Vian Rafa pendant, proceeds of which continue to go to charity. The LeVian family also continues to match donations to the Rafa Foundation.
LE VIAN: A FAMILY-OWNED BUSINESS THAT KNOWS PHILANTHROPY BONDS FAMILIES
Rafa Foundation Pendant
Le Vian’s commitment to giving back is evidenced by their board mandate to give away 10% annually, and in 2018, they gave away 20% of pre-tax profits. In comparison, most Fortune 500 companies give away between 1% and 3% of profit to charity each year, according to Vogue Business.
The three pillars of giving include:
Medical:
In addition to the work with the Rafa Foundation, the LeVian family:
Directly supports St Jude’s Children Hospital, donating $100k per year;
Is one of the largest supporters of Jewelers for Children, having donated multi-millions of dollars over the years and is now approaching close to half a million a year through JFC’s charity partners including St. Jude Children’s Research Hospital®, the Make-A-Wish® America, the Elizabeth Glaser Pediatric AIDS Foundation, and the National CASA Association. All organizations who benefit children whose lives have been affected by illness, abuse, or neglect.