What were the main obstacles the Apple Watch team faced and how did the team deal with them?
Answers
Here are some of the biggest challenges Apple had to overcome to make the Watch:
Long hours: The software team worked around the clock to develop the in-app animations and interface from scratch, asking themselves difficult questions like "How could this device add to people's lives?" and "What new things could you do with a device you wear?" as they worked long into the night. Wired points out that Saturday Night Live encourages a similarly crazy work schedule because "people tend to be most creative and most fearless when they're deliriously tired".
Undoing the stranglehold our phones have on our lives: Apple's technology VP Kevin Lynch says "people are looking at the [phone] screen so much," and the Watch needed to filter out the BS "and instead only serve you truly important information," according to Wired.
Prototyping on an iPhone: Even though the Apple Watch was never supposed to be an iPhone on your wrist, that's how it started: The dev team's prototype "was an iPhone rigged with a Velcro strap," according to Wired. All the physical and virtual elements were made in a virtual app, even though swiping a "knob" wasn't the same as twisting a real digital crown.
Making the Apple Watch comfortable to wear: Lynch says the first prototypes seriously hurt to wear. It was painful to hold up your arm to look at the watch — even for 30 seconds.
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