Question

What were the reasons for popularity of novels?

Answer 1

Here are a couple of reasons why novels gained popularity from the 18th century on:
1) Novels gave people a medium of escaping reality and sinking into the world of the characters in the novel.
2) Due to an improvement of market strategies at this time, many people were able to access novels.
3) People loved the stories portrayed in the novels as they were able to relate to to them and also served to satisfy the human nature of the need for adventure, romance and all other sort of ideologies.
4) Novels also became cheap, as there was an increased and improvement in the printing technology. This made novels more accessible to most of the world.
5) The introduction of lending and hiring of novels also meant that more and more people accessed the novels consequently increasing the novel enthusiasts.