what were the techniques adopted by Manchester to sell their goods in India CAUTION : NO SPAMMERS
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- Advertisements
- Labels: Labels were intended to make the place and the producers name familiar to the consumers.
- Pictures of Indian Gods and goddesses were used on these labels to give a divine approach to the product being sold.
- Pictures of nawabs and other imporant personages were printed on these products.
- Calenders were published which were used by even the illiterate people.
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