What were the two climesff used under BCG matrix?
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The axes of this matrix represent two internal dimensions (financial position [FP] and competitive position [CP] ) and two external dimensions (stability position [SP] and industry position [IP] ).
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The matrix assess products on two dimensions. The first dimension looks at the products general level of growth within its market. The second dimension then measures the product's market share relative to the largest competitor in the industry.
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