What would be the impact of this pandemic of Covid-19 on PPC?
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Explanation:
’s clear that, depending on industry vertical, COVID-19 is having a different impact on ad spend and performance. And everyone has a theory about which ones will come out ahead.
But in digital advertising, it’s never a good idea to base your strategy on hunches – you’ve got to look at the numbers. That’s why below we’re sharing an analysis based on data from 56,000 active campaigns inside the Acquisio platform.
Which industries are reducing their investment in advertising? How are the industry-specific shifts affecting impressions, clicks, CPCs, and CTRs? Read on to find out if the data backs up what experts are predicting.
Keep Calm And Campaign On
The following verticals were included in our analysis. We’ll take an especially detailed look at the automotive sector and local advertisers.
Financial
Medical
Real Estate
Legal Services
Leisure & Recreation
Fitness
Education & Employment
Travel & Tourism
Automotive (broken down into dealerships, rental, repair, and parts businesses)
Local Businesses (broken down into retailers and service providers of different types)
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