When a company treats each single customer as a separate segment, this is called???
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Market segmentation is the term used when a company treats each single customer as a single segment.
In this segment, the main idea is that not all customers have the same thinking and buy the same way.
In this segment emphasis is laid on the needs and likes of individual customers.
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When a company treats every single customer as a separate segment, it is referred to as micromarketing.
Explanation:
- This concept is used by companies to target the group of consumers who have specific needs and requirements in specific demography of consumer markets.
- Here are many business organizations that are adopting the process of micro-marketing to target a certain set of customers for enhancing the sales, business, and profits.
- They treat each segment of the customer as a separate entity.
Learn more about micromarketing
Difference between niche marketing and micro marketing
https://brainly.in/question/14692990
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