When a manager reads publications like the wall street journal and business week to try to determine changes in competitive behavior , this is a form of?
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He is trying to analyse the Strength, Weakness,
Opportunity and Threats (SWOT Analysis) of the competitive or new companies
This also a form of “Research” that is done by the managers to keep him updated about the financial status of the competitive companies, whether they are launching any new products, whether the shares of the company is high or low. He will change his strategy of management based on these inputs.
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This is actually a form of "research" Actually the manager is doing the SWOT analysis which tells the Strength ,weakness as well as the opportunities and threats .
The managers try to determine the changes in competition behavior in order to make perfect strategy accordingly . So the competitors planning or launching f new product etc will effect the competitive strategy .And the analysis done in this way may called the Strategic analysis. Hence the manager is actually researching for making the competitive strategy also.
The managers try to determine the changes in competition behavior in order to make perfect strategy accordingly . So the competitors planning or launching f new product etc will effect the competitive strategy .And the analysis done in this way may called the Strategic analysis. Hence the manager is actually researching for making the competitive strategy also.
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