When a marketing program uses multiple channels, the campaign hierarchy must account for each channel along with the appropriate rollups so that measurement aligns with business goals.
Answers
Answered by
0
The question is incomplete as the requirement for the answer has not been given.
The given statement is true.
Planning and designing a response-attribution infrastructure in order to support all channels involve marketing programs to use multiple channels in which the campaign hierarchy accounts to each channel. The hierarchy should be defined and should be easily understood by the stakeholders.
The given statement is true.
Planning and designing a response-attribution infrastructure in order to support all channels involve marketing programs to use multiple channels in which the campaign hierarchy accounts to each channel. The hierarchy should be defined and should be easily understood by the stakeholders.
Similar questions