When a particular existing product is dropped from the product mix of the company it is know as ____________.
1)Product diversification
2)Product elimination
3) Product simplification
4) Product management
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Answer:
Option 2 - Product elimination.
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The answer to the given question will be '2) Product elimination'.
- The process of Product Elimination comes in the picture whenever the product is portraying poor market performance in comparison to others.
- This is duely decided to be dropped from the portfolio.
- In this process, only the decided product is dropped rather than the whole portfolio.
- Thus, the correct answer to the question will be '2) Product elimination'.
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