Question

When advertisers run online ads that typically include an image for people to click on, it's called...

Answer 1

When advertisers run online ads that typically include an image for people to click on, it's called a display ad.

This is part of paid advertising campaigns wherein the image is important for a visitor clicks on the image to get diverted to the site.

These ads are particularly designed with an image.

Answer 2

Mostly advertisers include several types of extensions along with the main message of their advertisement.

These are called call extensions or mail extensions which get activated by clicks of the user.

Such online ads will provide you with an image which redirects you to the clickable phone number, e-mail address or the website of the advertiser.