Question

When analyzing a past president to describe his personality by coding letters or speeches he has written, you are using a process called
(A) Big Five
(B) content analysis
(C) personality assumptions
(D) cognitive approach

Answer 1

Answer:

b.content analysis...

Explanation:

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Answer 2

The answer is option b:

Explanation:

(B) content analysis

• Content analysis is a research method for determining the existence of specific words, topics, or concepts in qualitative data (i.e. text).
• Researchers can quantify and analyse the presence, meanings, and relationships of specific words, themes, or concepts using content analysis.

• Because content analysis and document analysis are so similar, many individuals use the terms interchangeably.
• The main distinction is that content analysis looks at all mediums where words exist, whereas document analysis solely looks at written documents.