Question

When consumers are in the need recognition phase of the consumer buying sequence, we refer to the concepts of ideal state vs. Actual state. When the ideal state is higher than the actual state, from the perspective of marketers, it is referred to as __________.
1. opportunity recognition
2. cognitive recognition
3. emotional recognition
4. nominal recognition
4. cumulative recognition

Answer 1

Answer:

1

Explanation:

1.opportunity recognition

Answer 2

Answer:

1. opportunity recognition

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