Question

When consumers are in the ‘Need Recognition’ phase of the ‘Consumer Buying Sequence’, we refer to the concepts of Ideal State vs. Actual State. When the Ideal State is higher than the Actual State, from the perspective of marketers, it is referred to as __________.

Answer 1

Answer:

In this lesson, you'll see how a consumer moves through a decision making ... Catherine W. Teacher; United States; 03/15/ 2018 ... Consumer Psychology and the Purchase Process.

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Answer 2

Answer:

Please dear Mark the above answered as brainliest