When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer's journey which allows you to decide what types of content they need. What are the three stages of the buyers journey? Awareness, consideration, and decision attract, consideration, and delight awareness, consideration, and conversion awareness, decision, and delight next
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New equity issue may have specific legal clauses attached that differentiate them from previous issues of the issuer. Some shares of common stock may be issued without the typical voting rights, for instance, or some shares may have special rights unique to them and issued only to certain parties. Often, new issues that have not been registered with a securities governing body may be restricted from resale for certain periods of time.
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