Question

When customers have their groceries scanned at the supermarket checkout counter, data regarding product sales and coupon redemptions are collected and processed by tracking services such as iri's infoscan. Consumer product firms such as procter & gamble use data collected by iri to allocate scarce marketing resources. For p&g, such data should be considered?

Answer 1

Explanation:

When customers have their groceries scanned at the supermarket checkout counter, the data are collected and processed by tracking services such as IRI's InfoScan Consumer product firms like Proceed and Gamble use data collected by It to allocate scarce marketing resources.

Answer 2

Complete question:

When customers have their groceries scanned at the supermarket checkout counter, data regarding product sales and coupon redemptions are collected and processed by tracking services such as iri's infoscan. Consumer product firms such as procter & gamble use data collected by iri to allocate scarce marketing resources. For p&g, such data should be considered?

A. coupon redemptions

B. product bar codes

C. product sales

D. free sample redemptions

E.household demographics

Answer:

Such data should be considered : Household demographics

Explanation:

Demographics of the family as regards family studies. A family includes a significant number of individuals residing in a housing unit or a housing area.

They may (it's important) gather sales data from various networks in order to enable effective delivery of scarce marketing tools for consumer goods firms like our case study Procter and Gamble.

These tools as the InfoScan in IRI may also be used to capture merchandise purchases and vouchers / free recycled samples that were checked at the store check-out counters.

Such programs do not allow the gathering of demographic details from personal or households.

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