Question

When designing content as part of your content marketing strategy, what does the "Think" stage represent in the "See, Think, Do, Care" framework?

Answer 1

There are 3 stages of Content Marketing - See, Think and Do. The ' Think' stage involves -

1. Finding the target audience
This stage involves making an estimate of people who will read the content and might buy that product.

2. Convincing potential customers
Here we try to list the usefulness and qualities of our product and convince readers.

3. Establishing Relationships
Finally the content is planned in such a way to create a relationship between the reader and audience.

Answer 2

Thinking while designing content is the most crucial part of the content creation process.

The content you create must be appealing as well as easy to use for the targeted customer base.

The content should also cover all necessary information in an interactive way.

This is what is meant by thinking before creation.