Question

When developing a global marketing strategy organizations should consider?

Answer 1

Answer:

A global marketing strategy almost always consists of several things:

(1) uniform brand names;

(2) identical packaging;

(3) similar products;

(4) standardized advertising messages;

(5) synchronized pricing;

(6) coordinated product launches; and

(7) harmonious sales campaigns.

Answer 2

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".