Question

When implementing conversion tracking, what is the first step

Answer 1

The first step in implementing conversion tracking is to set up a Universal Event Tracking tag.

The Universal Event Tracking tag is a single tag that is used by advertisers to track conversions and identify their search audience. It can also help customers get a reasonable ad spend increase and click-through rate percentage. In other words, it gives the website owner information on the actions performed by customers on his/her website.

A single tag can be used across multiple campaigns and accounts. Once a tag is created, it needs to be included only once in the website.