Question

When it comes to email marketing, what do we mean by the term A/B testing?

(A) A/B testing means you can split your contacts alphabetically

(B) A/B testing means you send the same email twice to the same people

(C) A/B testing means splitting your audience and sending each of them a different variation of your email

(D) A/B testing means it is spell checked and proofed, prior to hitting send

Answer 1

Ans : C

A/B testing,  is the idea of sending one variation of your mail to a set of your audience, and a different variation to another set of people.The ultimate goal of working out which variation of the email advertisement fetch the best results.