Question

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

A
% of people that made a purchase after receiving the email

B
% of people that opened the email out of the total recipients

C
% of people who clicked on a link in the email out of the total recipients

D
% of people who were sent the email against the total number of conversions made

Answer 1

Click through rate is defined as the ratio between the number of people who clicked the link or add to the number of people who viewed the link or add.

So the correct option is the third one, which is C% of people who clicked on a link in the email out of the total recipients.

This rate helps to determine the effectiveness of email marketing.

Answer 2

CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions.

So the correct answer is C