When looking to expand your business internationally on social media what should we do first
Answers
okay try these;
Step 1: Research your audience
Does your international audience use Facebook? (Probably.) Do they use Twitter, LinkedIn, or Instagram? (Maybe.) Should you find out if they use other social networks you haven’t even heard of? (Yes.);Do some digging into the demographics of each major social network to confirm whether or not the audience you want to reach uses them. This will ensure you invest your time and money where it counts;There’s plenty of readily available information about the demographics of Twitter, Facebook, Instagram, and Snapchat, but here’s a brief look at some other social networks that are steadily gaining momentum around the world.
Step 2: Create content
During your research, you may have noticed a pattern in the type of content being consumed and shared the most in your target regions. Guess what? That’s the type of content you’ll want to make more of. Along with taking cues from what’s working already, here is some more advice for creating content for an international social media audience.
Step 3: Publish and schedule
Schedule content strategically to reach all time zones; Unfortunately, you won’t be able to reach every time zone on social in real time unless you deprive yourself of sleep on a regular basis. The easiest way of overcoming this is drafting posts in advance and then using Hootsuite to schedule them. Ensure the dates and times you’ll be scheduling messages is reflected in your content calendar so that you can identify any gaps.
Step 4: Use internal advocates to engage
Scheduling posts in advance can help you reach a global audience, but it won’t help you have a real-time, one-on-one conversation with those people. Since teleportation still isn’t a thing (thanks a lot, SCIENCE) you might need someone else to help with engagement so that your followers don’t have to wait a full day or more to get their questions and comments answered on social; Don’t have the budget to hire social media specialists in each region? Here’s how to empower other employees to speak on behalf of your brand on social; Choose your helper and have a meeting with them to discuss your expectations. Clearly outline their role and responsibilities, and give them a copy of your content calendar, engagement strategy, and style guide; Overcome any skill gap by pointing them towards Hootsuite Academy. They can take free online courses in social marketing and gain confidence in using the Hootsuite dashboard; If you have a Hootsuite Enterprise or Business plan, set this person up with limited permissions so they’ll be able to post on behalf of your brand while you maintain control and keep your social networks secure.
sorry for it being long but my business teacher made me do alot of work like this.