Question

When producers, wholesalers, and retailers act as a unified system, they comprise a---"?

Answer 1

Answer:

A Horizontal Marketing system is a form of distribution channel wherein two or more companies at the same level unrelated to each other come together to gain the economies of scale.

In this marketing system, cooperation can be between:

• Two or more producers- with the aim of making optimum use of scarce resources.
• Two or more wholesalers—for the purpose of covering a large area of distribution of goods and services.
• Two or more retailers- for the purpose of making available in bulk quantity in a particular area.

Therefore,

Therefore,When producers, wholesalers, and retailers act as a unified system, they comprise a Horizontal Marketing system

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