Question

When referring to exchange marketers are focusing on?

Answer 1

An exchange process is simply when an individual or an organisation decides to satisfy a need or want by offering some money or goods or services in exchange. It's that simple, and you enter into exchange relationships all the time. The exchange process extends into relationship marketing.

Answer 2

an organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders

the fundamental purpose of marketing is to ________ by developing a variety of offerings, including goods, services, and ideas, to satisfy customer needs.

creating value