when the original sales letter fails to evoke response a --------- letter may be sent
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Answer:
fake
Explanation:
when the original sales letter falls to evoke response a fake letter may be sent
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When the original sales letter fails to evoke response a fourth letter may be sent
- All collection letters must be written in a courteous manner with an explicit and unequivocal message. The frequency at which the letters are sent, even the timing determines the success of the collection sequence.
- The first letter is written in a lighthearted tone, clearly reminding the consumer that the bill was due on a certain date. It's also very short.
- A reminder is sent if the initial letter does not get an acknowledgment. The method stiffens considerably in the third letter.
- Even if the third one has not elicited an answer, it is assumed that the accounts are in jeopardy. Thus, the writer requests honesty and can include a bill for the customer to sign.
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