When the original sales letter fails to evoke response, a_____letter may be sent
Answers
When the original sales letter fails to evoke response a fourth letter may be sent
•All collection letters must be written in a courteous manner with an explicit and unequivocal message. The frequency at which the letters are sent, even the timing determines the success of the collection sequence.
The first letter is written in a lighthearted tone, clearly reminding the consumer that the bill was due on a certain date. It's also very short.
•A reminder is sent if the initial letter does not get an acknowledgment. The method stiffens considerably in the third letter.
•Even if the third one has not elicited an answer, it is assumed that the accounts are in jeopardy. Thus, the writer requests honesty and can include a bill for the customer to sign.
Answer:
when the original sales letter fails to evoke response, a fake letter may be sent.