Question

When they say that something is ‘new and improved’, how can it be improved if it’s new? What is it improving on​

Answer 1

Answer:

That said, something can be new without being improved. And something can be improved without being new. A thing can also be both new and improved: it can be argued that Windows 7, say, was, when it was released, both a new version of Windows and an improvement over the old version (Vista).

Answer 2

Answer:

• That said, something can be new without being improved. And something can be improved without being new. A thing can also be both new and improved: it can be argued that Windows 7, say, was, when it was released, both a new version of Windows and an improvement over the old version (Vista).