when was first campagin lauched in india?
Answers
Step-by-step explanation:
Startup India is an initiative of the Government of India. The campaign was first announced by Indian Prime Minister, Narendra Modi during his 15 August 2015 address from the Red Fort, in New Delhi.
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Answer:
For the first time in the 12 years it has been operational in India, NBFC brand Fullerton India has launched an advertising campaign. The brand has been active in its sector, servicing its nearly 3 million customers across tier 1 to tier 4 markets, through a footprint of 626 branches. So why, after 12 years of steady expansion did the brand find need to launch an ad campaign?
Shilpa Desai, general manager - head, marketing, and cross sell explains that the brand wanted to communicate it core philosophy and positioning, and felt that the time was now. “Our journey has been focused on transformation and strengthening relationships with our stakeholders, to be a one stop – for all financial needs and pave the way for – RishtaSammaanKa. We share an economical and emotional connect that we wished to express and reiterate to our valuable customers. Although we showcase this through our actions, but nothing says it better than a visually appealing mode,” she adds.