when you attempt any piece of writing what are the key question you should ask yourself?
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1) Is it really readable?
2) Is it easily scanable?
3) Was it written with a specific audience in mind?
4) Does your content have the right tone of voice?
5) Does it provide value to the reader?
6) Is it optimized for search?
7) Does it have a compelling call to action?
8) Does it have a great headline and image?
9) Does it give credit where credit is due?
10) Do you have a strategy for distributing your content to the right people?
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