Question

When you link Google Adwords with Google Analytics you are able to understand which ________ are driving performance.

Answer 1

HI,

When you link Google Adwords with Google Analytics you are able to understand which websites are driving performance.

so your answer is websites

Answer 2

Organic Keywords.

When you link Google Adwords with Google Analytics you are able to understand which organic keywords are driving performance.

Based on google analytics, the user can able to figure out the most important keywords that are being searched in the search engine frequently.

When these organic keywords are used it fetches more visitors to the ad campaigns and hence improves the performance and traffic.