Where is Funnel Opening located ?
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In 1898, ad agency executive Elias St. ElmoLewis developed the marketing funnel concept. Lewis conceptualized the marketing funnel by breaking down the buying journey into distinct stages: awareness, interest, desire, and action. It's commonly known today by the acronym: AIDA.
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A funnel is a tube or pipe that is wide at the top and narrow at the bottom, used for guiding liquid or powder into a small openin
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