Question

where is it important for marketers to study consumer behaviour Illustrate your answer with some suitable example​

Answer 1

Answer:

Perceptions. Studying consumer behavior helps marketers understand consumer perceptions about a particular product or range of products. Uncovering and correcting erroneous perceptions about a particular product may give marketers an additional competitive advantage over competitors.

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Answer 2

Answer:

It is a study of the actions of the consumers that drive them to buy and use certain products. Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product.