Question

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Answer 1

"Rotate ads indefinitely" will let your ads run evenly and indefinetly. It doesn't optimize for the ad that is performing well. This means, the ad that is having lower number of clicks will be equally shown as the ad that has higher number of clicks.

Hope that helps :) 

Answer 2

• The ad schedule is based on a 12-hour or 24-hour clock. Therefore, to schedule an ad to run from the end of one day through a portion of the next day, you should create an ad schedule for each day.