Which among the following is a criticism of the rational choice model of decision making?
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Critics of the rational decision -making model say that the model makes unrealistic assumptions, particularly about the amount of information available and an individual's ability to processes this information when making decisions
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The critics of the rational choice model of decision-making argue that this model makes unrealistic assumptions to simplify possible choices and predictions. Some of the criticism is as follows:
- Rational decision-making theory does not care about how ethics and values might influence decisions.
- It does not comment on the influence of social norms.
- It also does not consider emotional factors, environmental factors, the social context during the process of decision making.
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