which are not part of evaluation criteria in b2b purchase decision ?
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B2B marketing is a procedure of purchasing and trading utilities or items and offers services that would be utilized in the creation of different products and enterprises, for utilization by the purchasing association, or for resale by wholesalers and retailers.
It does not include those persons who actually use the product. Business to business marketing includes:
- An Operating cost
- An impact on customer 's service
- Potential improvement in complete procedure
- Maintenance support
- Financing flexibility
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