Which are the 4cs of the payment system as per vision 2021 documen?
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The channel encompasses every point in the life of that box of breakfast cereal. Channel marketing involves finding new partners to help transfer goods from producers to consumers. Very few producers actually sell the goods they produce themselve, which are instead sold through an intermediary.
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· It envisages to achieve a 'highly digital' and 'cash-lite' society through the goal posts of Competition, Cost effectiveness, Convenience and Confidence
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