Question

which are the two broad categories of markets for which the segmentation has to be done.​

Answer 1

Two broad categories of markets for which the segmentation has to be done.​

Explanation:

Two broad categories of markets for which the segmentation has to be done are as follows:

1. Demographic segmentation

This segmentation his the most prominent way to define the groups of customer. Examples of this segmentation is:

•  Age
• Gender
• Ethnicity
• income
• Education level.
• Religion
• Role in a company.

2. Psychographic Segmentation

This segmentation focused on our customer's personalities and interests.Here customer's are defined as:

• Personality traits
• Hobby
• Goals for life
• Beliefs
• Lifestyles