Question

Which author defined the socio-economic segmentation of the american market?

Answer 1

Answer:

The food industry uses market segmentation to target products toward specific groups of consumers with similar attitudinal, demographic, or lifestyle characteristics

Answer 2

Explanation:

Ronald D. Michman define the social economic segmentation of the American market

Market segmentation is the movement of distributing a widespread customer or business exchange, ordinarily consists of existent and potential clients, into sub-groups of customers which is recognized as segments which is based on the different type of shared features. In distributing or segmenting businesses, researchers look for common features such as distributed needs, mutual interests, related lifestyles or even comparable demographic characterizations.

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