Question

. Which author defined the socio-economic segmentation of the American

market?

o Alfred P Sloan

o Edsel

o Cyrus McCormick

o Henry Ford​

Answer 1

Ronald D. Michman

Michman defined the 'socio-economic segmentation' of the American market. Explanation: Ronald D. Michman explains how the importance of lifestyle market segmentation is playing an important role in strategic decision making.Jun 16, 2019

Answer 2

We are asked which author defined the socio-economic segmentation of the American market. The author that defined the socioeconomic segmentation of the American market will be Alfred P Sloan.

• Segmentation of the market means a specialization in a particular market.
• When segmentation of the market is done it results in the efficiency of resources which is very essential for the economy.
• Alfred P Sloan was the brain behind the rise of General Motors during the 20th century
• Sloan set up a decentralized system that was a very simple structure at General Motors.
• Under this system, each division could function as an autonomous body but still, that was answerable to the main central authority.
• This is the exact meaning of segmentation where the work areas are seperate but they are all under the main head.
• Therefore the correct answer will be Alfred P Sloan which is the first option provided.

PROJECT CODE:#SPJ2

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