Question

Which best describes an uninformed consumer?

aware of quackery

knows how to identify reliable, trustworthy sources of information

buys products based on celebrity endorsements

careful not to buy every fad that appears on the market

Answer 1

Answer:

knows how to identify the reliable, trustworthy sources of information

Answer 2

A customer who “buys products based on celebrity endorsements” is an uninformed consumer.  

Explanation:

• Companies engage in celebrity endorsements to promote and sell their products. Such celebrities endorsing a product does not mean that they, in reality use them and the products are indeed good.
• A consumer needs to be aware about all the detail of a product and should understand whether such product can at all meet the need of him.
• Therefore, merely buying a product based on celebrity endorsements showcases an uninformed consumer.