Question

Which bid strategy should sara use if her goal is to get more people to call her local catering business?

Answer 1

When a person wants their catering business to be locally successful, it is best to adopt costs-per-acquisition (CPA) technique as the bid strategy.

It is an automated bid strategy that allows the business owner to set the bids to a limit that helps to target as many acquisitions as possible.

 In simple words, the AdWords are given an amount that one is ready to convert on, based on this AdWords automatically sets the rate at which your conversions will be converted, giving you business.