Question

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Answer 1

Since the options are not given, I am giving a general answer.

The correct answer should be - Cost per click.

When combined and associated with the option for paying only when the user clicks, and using tools like the Display Campaign Optimizer and the Conversion Optimizer which manage the bids to a target cost per acquisition (CPA) automatically, the Google Display Network tends to become an effective channel for direct response advertisers so as to achieve their performance goals for display and non-display campaigns.

Answer 2

Explanation:

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The correct Answer is: Cost-per-click.